Prebid deployments start with a simple mandate: bring quality demand to a publisher’s inventory in a transparent and fair auction. Over time Prebid implementations become more and more complex and more difficult for publishers of any size to manage. To give publishers back control of their Prebid implementation PubWise pioneered the Prebid as a Service … Continue reading Taking the Pain Out of Managing Prebid at Any Scale
Category: Uncategorized
We’ve received a lot of questions about why we price on eligible impressions, and not won impressions. When launching PubWise this was one of the first pricing decisions we had to make. The reasons we price on eligible impressions are simple. First, our goal was to align our pricing to the total volume of value … Continue reading PubWise Analytics Pricing Benefits Successful Header Bidding Publishers
If you rely on programmatic advertising, then you want to explore all of your options for monetization. A critical element to look at is Google AdX which is now integrated into DFP and the whole system rebranded as Google Ad Manager. Getting access to AdX can be challenging for many sites. There is no near-automatic process for … Continue reading How to Get on Adx
Today we are releasing Version 4.0 of PubWise. This release is focused on UI performance and data organization. We've spent a lot of time finding opportunities to improve performance for very large datasets, while also providing deeper insight for everyone. "Realtime" is Now "Today" The realtime page has been upgraded to include more information about … Continue reading PubWise Product Release – Version 4.0
Our goal at PubWise is to set you up for success with header bidding and GDPR. The team here at PubWise is available to assist with your GDPR compliance both by direct guidance as well as product updates. No doubt by now you’ve seen 100 emails asking for you to re-subscribe, click a link or … Continue reading The Latest in GDPR Compliance and PubWise
The General Data Protection Regulation (GDPR) goes into effect on May 25th. If you are interacting with an EU citizen on your web site then you have responsibilities related to the GDPR. The GDPR does not apply only to EU companies as other regulations have in the past. To help you get a handle on GDPR, … Continue reading GDPR Tools & Info Roundup
The PubWise mission is to provide publishers with completely transparent, robust header bidding insights that lead to actionable revenue optimization. Customers have enjoyed data collection without limitations so they can see the full value of our product. Beginning on Tuesday November 28, 2017, PubWise will implement a data allowance for accounts using our free analytics … Continue reading We’re Making a Few Changes to PubWise Analytics Data Access
As a Full Stack Developer, you’ll be working primarily on our PubWise product. We know that “full stack” is a loaded term, but whether you call it a “T shaped employee” or call a person “very reliable”, let’s be clear: We’re looking for a developer who has strong skills across the stack, is very capable … Continue reading We’re Hiring a Full Stack Developer
We recently had a customer ask us: "Why does PubWise Analytics send more requests to your analytics servers than a competing analytics products?" Because it's the only way to be sure! This question is critical for understanding why PubWise Analytics Achieves 98% Accuracy. The reason is simple. Each of those analytics events is valuable, so … Continue reading Every Header Bidding Event Matters to PubWise Analytics
It's nearly impossible to be 100% matched to another reporting system, but PubWise Analytics operates on average at 2% discrepancy from DFP Downloaded Impressions. This accuracy is heads above other header bidding analytics platforms. How do we do this? To answer that, first let's talk about what an impression is. Recently, Google’s DFP (DoubleClick for … Continue reading How PubWise Analytics Achieves 98% Accuracy
