Taking the Pain Out of Managing Prebid at Any Scale

Prebid deployments start with a simple mandate: bring quality demand to a publisher’s inventory in a transparent and fair auction. Over time Prebid implementations become more and more complex and more difficult for publishers of any size to manage. To give publishers back control of their Prebid implementation PubWise pioneered the Prebid as a Service … Continue reading Taking the Pain Out of Managing Prebid at Any Scale

PubWise Analytics Pricing Benefits Successful Header Bidding Publishers

We’ve received a lot of questions about why we price on eligible impressions, and not won impressions. When launching PubWise this was one of the first pricing decisions we had to make. The reasons we price on eligible impressions are simple.  First, our goal was to align our pricing to the total volume of value … Continue reading PubWise Analytics Pricing Benefits Successful Header Bidding Publishers

We’re Making a Few Changes to PubWise Analytics Data Access

The PubWise mission is to provide publishers with completely transparent, robust header bidding insights that lead to actionable revenue optimization. Customers have enjoyed data collection without limitations so they can see the full value of our product. Beginning on Tuesday November 28, 2017, PubWise will implement a data allowance for accounts using our free analytics … Continue reading We’re Making a Few Changes to PubWise Analytics Data Access

Every Header Bidding Event Matters to PubWise Analytics

We recently had a customer ask us: "Why does PubWise Analytics send more requests to your analytics servers than a competing analytics products?" Because it's the only way to be sure! This question is critical for understanding why PubWise Analytics Achieves 98% Accuracy. The reason is simple. Each of those analytics events is valuable, so … Continue reading Every Header Bidding Event Matters to PubWise Analytics

How PubWise Analytics Achieves 98% Accuracy

It's nearly impossible to be 100% matched to another reporting system, but PubWise Analytics operates on average at 2% discrepancy from DFP Downloaded Impressions. This accuracy is heads above other header bidding analytics platforms. How do we do this? To answer that, first let's talk about what an impression is. Recently, Google’s DFP (DoubleClick for … Continue reading How PubWise Analytics Achieves 98% Accuracy