Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.


Defined by the IAB (Internet Advertising Bureau) and the MRC (Media Rating Council) viewabiltiy is a measure of whether an ad is, or reasonably can assumed to be, seen by a visitor. The baseline for viewability is 50% of the ad is on the screen for 1 second. PubWise employs various techniques like Lazy Loading, Viewable Refresh and more to ensure the value of inventory is retained by improving viewability.

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