There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
An SSP primarily focuses on tools for publishers and presenting supply to demand side partners. The SSP presents multiple supply partners (websites, apps, etc.) to multiple demand partners. An SSP is the mirror of a DSP in the primary market relationship in advertising.
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
Copyright© 2024 PubWise. All Rights Reserved
Tel: 678.819.3535 | info@PubWise.io