PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Prebid.js Adapter or Bid Adapter

A bid adapter allows the client side Prebid.js to talk to the bidding, SSP or demand side platform. Often this is a connection to an SSP, but can be any system that bids on the inventory. Each SSP has their own bid adapter. Visit our Publisher solutions to learn more about or Prebid Bid Adapter.

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