PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Header Bidding

Enables advertisers to compete for publishers’ reserved and unreserved inventory via an auction that takes place outside of the ad server.

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