Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Beyond Human Capability®

The concept became mainstream back in the seventies when USAF Colonel Steve Austin was portrayed as The Six Million Dollar Man and Jaime Sommers’ superpowers were on display in The Bionic Woman. Both series were based on the 1972 novel Cyborg by Martin Caidin.Fast forward to 2022, machine learning and artificial intelligence are real. Artificial intelligence is a technology that enables a machine to simulate human behavior. Machine learning is a subset of AI which allows a machine to automatically learn from past data without programming explicitly. Here are a few examples to put the two in perspective:

  • Manufacturing robots, self-driving cars and smart assistants are a few examples of artificial intelligence.
  • Image recognition, speech recognition, and predictive analytics are a few examples of machine learning.

When we talk about this, we immediately think of our Smart Path Optimization Technology (SPOT), which automatically learns from past data and has predictive analytics built in to test and validate predictions. SPOT doesn’t replace human insight, it automates optimizations at every level and complements the knowledge of your team. In simpler terms, SPOT allows humans to operate beyond human capabilities.

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