Google AdX

PubWise can give you access to Google AdX demand with Google MCM, all with a simple integration that delivers results immediately.

Turnkey Access to Google AdX for Quality Publishers

We help our clients get the most out of Google’s AdX and advertising products

Google Ad Exchange (AdX) is an ad exchange from Google that allows publishers to access demand direct from Google.

AdX is a powerful tool for higher revenue and maximizing fill rate, and should be considered a part of a health programmatic ad stack.

AdX offers more advanced and sophisticated targeting options than AdSense, allowing publishers to better tailor their ad inventory to the relevant audience. In addition, AdX provides publishers with greater transparency, control, and customization over their ad inventory and campaign which helps optimize yield and maximize their returns from every impression.

To be eligible, publishers must have brand-safe content and host an ads.txt file.

Though AdX requirements for individual publishers usually require high impression volumes, PubWise is able to onboard quality publishers of any size.

In order t

o maximize revenue, publishers should optimize inventories, rules, leverage Opportunities and Experiments, and run header auctions.

PubWise can provide access to Google AdX via the MCM (Multi Customer Management) program and our status as a Google Certified Publishing Partner.

What’s all the fuss about Multiple Customer Management (MCM)?

Google is sunsetting their Scaled Partner Management (SPM) program in September 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Since the SPM program will no longer be active, Publishers are starting….

May 18th, 2021

PubWise’s Programmatic Advertising Terms & Acronyms Glossary

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

August 24th, 2021

Google AdX is a very powerful and essential programmatic advertising tool that every publisher needs, However, it’s often impossible for small- to mid-sized publishers and ad networks to gain access to AdX on their own because of Google’s strict criteria. At PubWise, we work with publishers and ad networks of all sizes, so we view this as another means to add value for a specific segment of online publishers.”

– Stephen F. Johnston, Jr., founder and CTO of PubWise

Google AdX

Turnkey Access to Google AdX for Quality Publishers

Any size publisher

Expert Management

MCM

What’s all the fuss about Multiple Customer Management (MCM)?

PubWise’s Programmatic Advertising Terms & Acronyms Glossary