PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

The Bilan Carbone Method

“In France, ADEME published in 2004 a methodology for quantifying greenhouse gas emissions for organizations, called the Bilan Carbone®. This method is today coordinated and disseminated by the Association Bilan Carbone. The Bilan Carbone® method takes account of all greenhouse gases defined by the IPCC for all physical flows without which the organization could not function. This method therefore allows companies and territorial collectivities to carry out a global assessment of GHG emissions, whether direct or indirect. A method has been specifically developed on the territorial scale. At the end of 2013, the number of Bilan Carbone® inventories carried out has been estimated at over 8,000 (source: Association Bilan Carbone).”

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