The total number of people who see your message. One person who is served your ad five times and clicks on it once yields a reach of 1, 5 impressions, and a clickthrough rate of 20%.
PubWise
Programmatic Advertising
Terms
& Acronyms Glossary
Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
Reach
Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Share
Share on reddit
Share
Related Content
The Origin Story of PubWise
March 24, 2022
No Comments
Programmatic Trends for 2022
March 17, 2022
No Comments
