There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
Until now, supply path optimization (SPO) optimized publisher supply to the buyer, while demand path optimization (DPO) optimized demand to the seller. An end-to-end platform optimizes the path across the entire programmatic supply chain.
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
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