PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Contextual Targeting

As 3rd party cookies become a thing of the past, contextual targeting is making a comeback. Contextual targeting is not 3rd party cookie dependent, the view is essentially anonymous and the targeting is based on the content of the web page and site. AI is advancing the effectiveness of contextual targeting by going beyond keywords and interpreting sentiment. 

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