PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Centaurs

A combination of a human brain and a computer intelligence is known as a centaur. Adding human intelligence to AI-enabled technology has many benefits in the programmatic ad space. Our Smart Path Optimization Technology (SPOT) has predictive analytics built-in and learns over time. SPOT doesn’t replace human insight, it automates optimizations at every level and complements the knowledge of your team. Innovation is in our DNA and woven through all of our products.

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