PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

CCPA

Stands for California Consumer Privacy Act. Passed by California, the regulation went into effect in January 2020. It allows readers to know what personal data is collected and opt out of the sale of their data. Publishers have been using CMP for manage consent from their readers.

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