PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Carbon Offsetting

Carbon offset programs are used by individuals and businesses to neutralize their carbon emissions. The carbon offset projects offered by these programs are intended to provide real reductions in greenhouse gas emissions. Carbon offset programs allow individuals or companies to invest in carbon offset projects, locally or internationally, as a way of balancing their carbon footprint. 

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