PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Carbon Negative

Carbon negative  is when the amount of CO₂ emissions removed from the atmosphere are greater than the amount of CO₂ emissions released into the atmosphere. Carbon negative has a positive impact on the climate.

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