In dictionary terms analytics is the science of analysis. In more useful terms analytics is the presentation of data in ways that allows humans to make decisions.
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There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
In dictionary terms analytics is the science of analysis. In more useful terms analytics is the presentation of data in ways that allows humans to make decisions.
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