PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Advertising Logistics

Advertising Logistics is the organization, management and reporting of impression delivery and transaction data in a manner that is observable and can be optimized from source to consumption by supply and demand stakeholders throughout the digital advertising supply chain.

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