Advertising Logistics is the organization, management and reporting of impression delivery and transaction data in a manner that is observable and can be optimized from source to consumption by supply and demand stakeholders throughout the digital advertising supply chain.
& Acronyms Glossary
Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.