A person or entity looking to buy ad inventory from publishers. Also known as: “buy side” or “demand side.”
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There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
A person or entity looking to buy ad inventory from publishers. Also known as: “buy side” or “demand side.”
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