PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Ad Targeting

Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases.

Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Share
Share on reddit
Share

eBook:

The Secret to Publisher Monetization

Related Content