PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Glossary
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A
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Ad Impressions

Ad Impressions

The number of times an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way.

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PubWise Programmatic Advertising Terms & Acronyms Glossary