Prebid typically refers to activity which happen before the Demand side bid is placed. Activities like Prebid fraud blocking or prebid data enrichment.
PubWise
Programmatic Advertising
Terms
& Acronyms Glossary
Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
Prebid
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