Website publishers serve ads to visitors when they visit a web page. The number of potential ads that can be served is considered their ad inventory.
PubWise
Programmatic Advertising
Terms
& Acronyms Glossary
Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
Ad Inventory
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