PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Zero Party Data

A term coined by Forrester defined as data that a customer purposefully shares. Often included as product preferences, purchase criteria or selection criteria that provides personalized information related to interests and activity. More info at Forrester.

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