We all know about 3rd party data, but there is also 0 Party, 1st Party and even 2nd Party Data. Descriptions of each are on this page and Lotame has an excellent description of each type.
& Acronyms Glossary
Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.