Make every dollar go farther .

Generate higher performance for your campaigns with next-generation Smart Path Optimization Technology® (SPOT) and direct access to trusted supply partners.

Bye Bye Middlemen.

Meet the new demand-side platform. Our complete observability into the supply chain removes unnecessary waste, improves speed and lowers discrepancies.

End-to-End
Connectivity

Eliminate unnecessary vendor fees and opaque traffic sources, resulting in faster delivery, less invalid traffic and more winning bids per dollar.

Radical
Observability

Reclaim more value for advertisers by having complete control of a supply chain that creates true observability of the entire digital advertising process.

First-Party
Ready

Our direct relationships with quality inventory gives you access to our first-party data that we combine with other sources and optimize to reach your audience without the need for cookies.

Features that stack up.

Ensure your highest possible performance with the PubWise DSP (with SPOT optimization) that reduces invalid traffic and provides you with complete transparency and control.

Hyper-targeted Audiences

Engage mobile and CTV audiences at scale with privacy-compliant cookieless targeting including contextual, geo, location-based and application installs.

Advanced Data Management

Build your own audience data segments and include third-party data from sources like Oracle, with IFA device frequency capping and advanced visualization tools.

First-Party Data

Work with us to create custom audiences based on our publisher first-party data.

Contextual Targeting

Get post-cookie contextual targeting based on site and content signals from across our platform.

User Experience

Easily utilize our modern interface to create sub-accounts and other features. Perfect for agencies and brands.

All Ad Types

Deliver your message across every creative format including banners, mobile web, in-app, video, native, and CTV.

SPOT Optimization

Maximize performance and optimize each impression with our Smart Path Optimization Technology® (SPOT) and other patent-pending compression, traffic-shaping and machine learning algorithms.

OpenRTB Audience Augmentation

Extend your reach and further expand your yield with algorithmic access to OpenRTB feeds that allow us to expand audiences beyond PubWise owned and operated publishers.