SPOT’s machine learning algorithms, evaluate, measure and manage a large number of demand partners, increasing top line revenue by matching site audience criteria such as visitor’s geo, device, seasonality, user attributes and other criteria with available demand.
SPOT can reduce bid volumes by as much as 40%, decreasing load time without impacting revenue.
SPOT identifies and makes visible errors in header bidding configuration or in responses from demand partners. This ensures that demand partner win rate is improved and that poorly configured setups are limited.
By reducing load times and removing ineligible bidders, visitors to your site get a better user experience while improving viewability.