Blog Contents

Taking the Pain Out of Managing Prebid at Any Scale

Prebid deployments start with a simple mandate: bring quality demand to a publisher’s inventory in a transparent and fair auction. Over time Prebid implementations become more and more complex and more difficult for publishers of any size to manage. To give publishers back control of their Prebid implementation PubWise pioneered the Prebid as a Service … Continue reading Taking the Pain Out of Managing Prebid at Any Scale

PubWise Analytics Pricing Benefits Successful Header Bidding Publishers

We’ve received a lot of questions about why we price on eligible impressions, and not won impressions. When launching PubWise this was one of the first pricing decisions we had to make. The reasons we price on eligible impressions are simple.  First, our goal was to align our pricing to the total volume of value … Continue reading PubWise Analytics Pricing Benefits Successful Header Bidding Publishers

PubWise Now Connects Publishers and Ad Networks to Google Ad Manager

ATLANTA, July 10, 2018 /PRNewswire/ -- PubWise, a smarter header-bidding technology company providing a better way for publishers to manage ads and increase revenue, has expanded its publisher services by adding Google Ad Manager (recently rebranded to include what was previously known as the DoubleClick Ad Exchange) to help small to mid-sized publishers and ad networks monetize their … Continue reading PubWise Now Connects Publishers and Ad Networks to Google Ad Manager

We’re Making a Few Changes to PubWise Analytics Data Access

The PubWise mission is to provide publishers with completely transparent, robust header bidding insights that lead to actionable revenue optimization. Customers have enjoyed data collection without limitations so they can see the full value of our product. Beginning on Tuesday November 28, 2017, PubWise will implement a data allowance for accounts using our free analytics … Continue reading We’re Making a Few Changes to PubWise Analytics Data Access