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PubWise Now Connects Publishers and Ad Networks to Google Ad Manager

ATLANTA, July 10, 2018 /PRNewswire/ -- PubWise, a smarter header-bidding technology company providing a better way for publishers to manage ads and increase revenue, has expanded its publisher services by adding Google Ad Manager (recently rebranded to include what was previously known as the DoubleClick Ad Exchange) to help small to mid-sized publishers and ad networks monetize their … Continue reading PubWise Now Connects Publishers and Ad Networks to Google Ad Manager

We’re Making a Few Changes to PubWise Analytics Data Access

The PubWise mission is to provide publishers with completely transparent, robust header bidding insights that lead to actionable revenue optimization. Customers have enjoyed data collection without limitations so they can see the full value of our product. Beginning on Tuesday November 28, 2017, PubWise will implement a data allowance for accounts using our free analytics … Continue reading We’re Making a Few Changes to PubWise Analytics Data Access

Every Header Bidding Event Matters to PubWise Analytics

We recently had a customer ask us: "Why does PubWise Analytics send more requests to your analytics servers than a competing analytics products?" Because it's the only way to be sure! This question is critical for understanding why PubWise Analytics Achieves 98% Accuracy. The reason is simple. Each of those analytics events is valuable, so … Continue reading Every Header Bidding Event Matters to PubWise Analytics

How PubWise Analytics Achieves 98% Accuracy

It's nearly impossible to be 100% matched to another reporting system, but PubWise Analytics operates on average at 2% discrepancy from DFP Downloaded Impressions. This accuracy is heads above other header bidding analytics platforms. How do we do this? To answer that, first let's talk about what an impression is. Recently, Google’s DFP (DoubleClick for … Continue reading How PubWise Analytics Achieves 98% Accuracy

New Features for PubWise Analytics Platform Available on Prebid.js or Manual Download

We know that yield management and revenue optimization is the name of the game. Our new features on the PubWise Analytics Platform help publishers to better track and optimize their digital revenue. We encourage existing customers to login and take a look at new report views. In coming weeks, stay tuned for posts on how to use these … Continue reading New Features for PubWise Analytics Platform Available on Prebid.js or Manual Download