When it comes to yield management in online advertising, most publishers have a good idea of when inventory will be in demand. However, it can be difficult to figure out who should have access to inventory and at what cost. Header bidding helps publishers see the true value of their inventory--especially when it's allowed to … Continue reading For Better Yield Management, Let Header Bidder Compete with Direct Sales
If your demand partners bid in United States's Dollars (USD) but you're based in a country that uses a different currency, configuring header bidding to manage USD and your home currency can quickly get complicated. Using DFP, PubWise supports header bidding in more than 30 currencies and we make it simple to get started. Multicurrency Header … Continue reading PubWise Can Handle Your Multicurrency Header Bidding Needs
Today we are announcing the general availability of the PubWise Analytics Platform, a separate but complimentary product to the PubWise Monetization Service. PubWise Analytics makes viewing your Prebid analytics for header bidding as simple as clicking a button. PubWise Analytics is a full featured analytics package for prebid allowing publishers to see their header bidding data by … Continue reading Prebid Analytics Adapter Now Available from PubWise
So, you want to know about header bidding. Well, here's a handy header bidding guide. Programmatic advertising and header bidding is complicated, and a lot of the content out there about it is complicated, too. There are a ton of resources written for people at varying levels of understanding: blogs that address particular issues, white papers that … Continue reading Get Wise on Header Bidding with PubWise.io
ATLANTA, May 10, 2017 — In an effort to increase web publishers ad revenue, Atlanta based Launch Media Network has created PubWise, a SaaS header bidding solution virtually guaranteed to increase publishers revenue from 10% to 30% and in some cases as much as 100% or more. Now leaving its early access phase, PubWise is … Continue reading PubWise Offers a New Approach to Header Bidding Implementation and Analytics
One of the lesser talked about elements of header bidding is discrepancy. Header bidding discrepancies are the difference between what your own analytics report and what your demand partner reports. Simply put, header bidding discrepancies can kill your revenue by causing you to make decisions based on incorrect data. Though the header bidder is more closely … Continue reading Header Bidding Discrepancies Can Kill Revenue: How to Keep it Healthy
There is a TON of jargon in the programmatic advertising world. We've compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet. Ad Exchange: Technology that conducts auctions between publishers selling ads and advertisers looking to buy ads. These auctions are usually real-time. Ad Impressions: The number of … Continue reading PubWise’s Programmatic Advertising Glossary
The programmatic advertising industry is constantly changing, and one such change that has grown in popularity over the last year or so is header bidding. Through allowing demand sources to take a first look at impressions simultaneously, header bidding gives publishers the opportunity to sell impressions to the highest bidder and increase their fill rate. … Continue reading Header Bidding: A New Frontier in Programmatic Advertising
If you're still a bit foggy about what Header Bidding is and how it can evolve your digital advertising strategy, fret not! Here's the CliffsNotes version.
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