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We’re Making a Few Changes to PubWise Analytics Data Access

The PubWise mission is to provide publishers with completely transparent, robust header bidding insights that lead to actionable revenue optimization. Customers have enjoyed data collection without limitations so they can see the full value of our product. Beginning on Tuesday November 28, 2017, PubWise will implement a data allowance for accounts using our free analytics … Continue reading We’re Making a Few Changes to PubWise Analytics Data Access

Every Header Bidding Event Matters to PubWise Analytics

We recently had a customer ask us: "Why does PubWise Analytics send more requests to your analytics servers than a competing analytics products?" Because it's the only way to be sure! This question is critical for understanding why PubWise Analytics Achieves 98% Accuracy. The reason is simple. Each of those analytics events is valuable, so … Continue reading Every Header Bidding Event Matters to PubWise Analytics

How PubWise Analytics Achieves 98% Accuracy

It's nearly impossible to be 100% matched to another reporting system, but PubWise Analytics operates on average at 2% discrepancy from DFP Downloaded Impressions. This accuracy is heads above other header bidding analytics platforms. How do we do this? To answer that, first let's talk about what an impression is. Recently, Google’s DFP (DoubleClick for … Continue reading How PubWise Analytics Achieves 98% Accuracy

New Features for PubWise Analytics Platform Available on Prebid.js or Manual Download

We know that yield management and revenue optimization is the name of the game. Our new features on the PubWise Analytics Platform help publishers to better track and optimize their digital revenue. We encourage existing customers to login and take a look at new report views. In coming weeks, stay tuned for posts on how to use these … Continue reading New Features for PubWise Analytics Platform Available on Prebid.js or Manual Download

For Better Yield Management, Let Header Bidder Compete with Direct Sales

When it comes to yield management in online advertising, most publishers have a good idea of when inventory will be in demand. However, it can be difficult to figure out who should have access to inventory and at what cost. Header bidding helps publishers see the true value of their inventory--especially when it's allowed to … Continue reading For Better Yield Management, Let Header Bidder Compete with Direct Sales

PubWise Can Handle Your Multicurrency Header Bidding Needs

If your demand partners bid in United States's Dollars (USD) but you're based in a country that uses a different currency, configuring header bidding to manage USD and your home currency can quickly get complicated. Using DFP, PubWise supports header bidding in more than 30 currencies and we make it simple to get started. Multicurrency Header … Continue reading PubWise Can Handle Your Multicurrency Header Bidding Needs

Prebid Analytics Adapter Now Available from PubWise

Today we are announcing the general availability of the PubWise Analytics Platform, a separate but complimentary product to the PubWise Monetization Service. PubWise Analytics makes viewing your Prebid analytics for header bidding as simple as clicking a button. PubWise Analytics is a full featured analytics package for prebid allowing publishers to see their header bidding data by … Continue reading Prebid Analytics Adapter Now Available from PubWise

Get Wise on Header Bidding with PubWise.io

So, you want to know about header bidding. Well, here's a handy header bidding guide.  Programmatic advertising and header bidding is complicated, and a lot of the content out there about it is complicated, too. There are a ton of resources written for people at varying levels of understanding: blogs that address particular issues, white papers that … Continue reading Get Wise on Header Bidding with PubWise.io

PubWise Offers a New Approach to Header Bidding Implementation and Analytics

ATLANTA, May 10, 2017 — In an effort to increase web publishers ad revenue, Atlanta based Launch Media Network has created PubWise, a SaaS header bidding solution virtually guaranteed to increase publishers revenue from 10% to 30% and in some cases as much as 100% or more. Now leaving its early access phase, PubWise is … Continue reading PubWise Offers a New Approach to Header Bidding Implementation and Analytics