PubWise Analytics

Free reporting how you need it and when you need it.

Header Bidding Analytics that Provide Actionable Insight

Let's be honest, header bidding reporting can be just as rough as implementation. From pulling data to soliciting reports from demand partners and making sense of it all in a spreadsheet, analytics isn't easy. 

So, we figured we'd tackle that, too.

The PubWise Analytics Platform is available for free via Prebid or manual download for publishers of all sizes. It makes viewing your Prebid analytics as simple as clicking a button. It's a separate but complimentary product to our PubWise Monetization Service and a handy tool that will help you dominate header bidding through data analytics.

We're publishers, so we know what you're looking for when it comes to analytics and reporting. PubWise Analytics is structured to make header bidding data accessible and easy to understand.

Content Analytics

Have you ever wondered how much a particular piece of content is making? Our Top Monetized Content report makes it easier than ever to see this information We track the top-performing pages on your site in terms of pageviews and provide data points specific to that page. At a glance, you can view number of bids won, page CPMs, ad unit CPMs, and total revenue. It's the first publisher tool to track header bidding content analytics.

DFP Optimization Reporting

Use our 7-Day DFP Optimization report and included recommendations to track and increase revenue. You can see the highest and lowest bids from all of your bidders in one place, and use it to optimize your price priorities and check for configuration errors. With our Line Item Configuration report, you can see how many bids you receive that are above your maximum line item value.

PubWise Analytics
PubWise Content Analytics and DFP Optimization reporting in action.

Accessible Data

Our unified dashboard gives you the most important information at a glance. Knowing how your header bidding is performing is as simple as logging into your PubWise dashboard. You can view your site metrics individually or as a group.

Detailed Reporting

For deep insight, break down reporting by demand partner, div id, device and more with the click of a button. We make it easy to slice and dice reporting the way you need it so you have the clearest picture of your header bidding performance.

Actionable Insight

Our reporting system is structured to keep you informed about your inventory. Use your data to optimize inventory, identify discrepancies by demand partners, and guard against latency. Complete transparency is the name of the game.

Transparent Prebid Analytics

We know how important it is to be completely informed and how much is at stake when analytics are murky. We built our analytics platform to benefit publishers and help them better manage their header bidding strategy.

Completely Demand Agnostic

We don't play favorites. There's no preferential treatment towards certain ad networks or demand partners, and we show you any discrepancies between different reporting sources. As publishers, the PubWise Analytics Platform is built expressly for publishers.

Ready to Get Started?

If you're ready to go, create an account and have PubWise's Prebid analytics adapter
setup for your site in about ten minutes. 

Get Started in 5 Easy Steps

Step 1 - Register for PubWise

Create your username and password. We'll send you an email with a confirmation link, and then you'll be ready to log into the site.  

Step 2 - Add Your Site to PubWise

Once you're logged into PubWise, select the "PubWise Analytics" radio button and add the sites you'd like to use with our analytics service. 

Step 3 - Get Prebid.js

Use the download tool on the Prebid.js site to customize Prebid.js to include PubWise.io Analytics. Under Option 1, select each of your header bidding partners and under "Analytics Adapters", select "PubWise.io Analytics". You can also build Prebid.js from source.

Step 4 - Add PubWise Analytics to the Prebid.js Script

Add the following script to your Prebid.js script inside pbjs.que.push. This method is identical to that used on the Prebid.js site for setting up Google Analytics reporting. PubWise Analytics can be used to work with or replace the Google Analytics adapter.

pbjs.enableAnalytics([{
    provider: 'pubwiseanalytics',
    options: {
        site: '<YOUR_SITE_ID_IN_PUBWISE_UI>',
        endpoint:'https://api.pubwise.io/api/v4/event/add/'
        }
    }]		

Step 5 - Done!

Data will be visible within 24 hours. 

Setup takes Minutes

Implementing PubWise Analytics to manage your Prebid analytics takes the same amount of time as brewing a pot of coffee. It's easy to set up and even easier to navigate. To access PubWise Analytics, create an account in our system.