How it Works

Whether you’re a seasoned pro or new to the arena, we can help you ditch the ad tech angst.

PubWise is Built for Publishers. Point Blank.

The PubWise Monetization Platform is a complete Prebid.js management service for web publishers who want to increase advertising revenue. As publishers we recognized the need for PubWise to be demand and technology agnostic. We developed PubWise as a platform for our own websites, and we believe it's the best header bidding management and analytics solution on the market. 

We Help Publishers Make More Money

Skip the Waterfall and Increase Your Revenue
Anyone who wants your inventory can bid, and this protects you from leaving money on the table. Our header technology only operates when it can beat your current advertising, and you don't have to replace anything you're currently using. The highest bid will always win so you're getting the most value for your impressions.

Once running, PubWise is often the number one unit source of programmatic revenue, from day one. 

We Provide the Tools You Need to Succeed

Get Started Quickly 
No need to manually configure Prebid.js or any other wrapper to add header bidding partners. We handle the entire process for you to completely remove the complexity of setup. 

Robust Analytics to Keep You on Track
Available for free via Prebid or manual download, our analytics platform doesn't manipulate revenue shares or hide information. Your data is accessible and easy to understand.

Multicurrency Header Bidding to Make Things Easier 
Have demand partners bidding in USD when you're based in a different country? We support header bidding in 31 different currencies and make it simple to get started.

We Protect Publisher Value and Data

Crystal Clear Auction Dynamics and Transparent Fees
We're 100% network agnostic, so we don't believe in hidden fees. And around these parts, arbitrage is a dirty word. Our discrepancy reporting lets you see how much demand partners are bidding and how much you're actually getting paid. 

We're Ready If You Are

Need More Info?

We've collected some answers to common questions our customers have. If you need help but don't see a solution listed here, contact us. We're happy to assist. 

The fastest, easiest, completely transparent Header Bidder solution with epic reporting.

Pubwise is the perfect tool for any online publisher using DFP and displaying ads. Whether you are a small independent publisher only using AdSense or an Ad Ops professional managing multiple sites, PubWise gets you into Header Bidding without any technical know-how and with one reporting system for all demand sources.

PubWise provides transparent, detailed reporting for your revenue and all of your Header Bidding bids, requests, responses, bids won down to the ad unit level.

PubWise is not just another ad network. We only work with top demand sources such as OpenX, Sovrn, Criteo, AOL and others to only bring Header Bidding demand to your site.

It’s not hard at all. We completely remove the complexity of Header Bidding setup by handling the entire process for you.The PubWise point-and-click interface provides a fully working script for your site. You can be operating in minutes.

PubWise removes the need to manually configure Prebid.js or any other wrapper. The only thing you need to do is add the script we supply to your site.

It runs seamlessly with your current setup. Header Bidding is set up above your current stack. PubWise requests bids from multiple demand sources. It then chooses the highest bid. That highest bid is passed to the ad server and if it beats your stack’s configured bids and/or AdX, then the Header Bidder wins that impression. If not, then your stack operates as it did before including any passbacks. As a result, Header Bidding will only help increase your revenue either with ads displayed by PubWise or by causing a lift in your stack eCPM since AdX competes with the max bid found by the Header Bidder.

We are a Header Bidding network created by and for publishers with zero risk to your current revenue.

You can still run your current demand sources in your stack. Header Bidding runs as a separate bidding process than your current stack.

You still own and maintain all of your ad inventory. Direct campaigns can be set up the same way you always have.

Yes! Nothing about that changes.

You must agree to our Terms of Service and Billing Agreement, but you can cancel at any time with a 30 day notice. We do not have any long term commitments because we know that the value of our product will shine through. If you feel PubWise isn’t the right fit for you, just let us know. No strings attached.

You are in complete control over how long you run PubWise. However, we strongly recommend at least 60 days of use so we can bring on all possible partners and you can properly see lift in your ad revenue.

It takes a few days once you have placed the PubWise script on your site for our partners to start coming online. Once they go live, you will start seeing bids and paid impressions immediately.

We pay on the 10th of each month after we have received payment from our demand sources.