PubWise Analytics Pricing Benefits Successful Header Bidding Publishers

We’ve received a lot of questions about why we price on eligible impressions, and not won impressions. When launching PubWise this was one of the first pricing decisions we had to make. The reasons we price on eligible impressions are simple.  First, our goal was to align our pricing to the total volume of value … Continue reading PubWise Analytics Pricing Benefits Successful Header Bidding Publishers