Prebid Analytics Adapter Now Available from PubWise

Today we are announcing the general availability of the PubWise Analytics Platform, a separate but complimentary product to the PubWise Monetization Service. PubWise Analytics makes viewing your Prebid analytics for header bidding as simple as clicking a button. PubWise Analytics is a full featured analytics package for prebid allowing publishers to see their header bidding data by … Continue reading Prebid Analytics Adapter Now Available from PubWise

Get Wise on Header Bidding with PubWise.io

So, you want to know about header bidding. Well, here's a handy header bidding guide.  Programmatic advertising and header bidding is complicated, and a lot of the content out there about it is complicated, too. There are a ton of resources written for people at varying levels of understanding: blogs that address particular issues, white papers that … Continue reading Get Wise on Header Bidding with PubWise.io

PubWise Offers a New Approach to Header Bidding Implementation and Analytics

ATLANTA, May 10, 2017 — In an effort to increase web publishers ad revenue, Atlanta based Launch Media Network has created PubWise, a SaaS header bidding solution virtually guaranteed to increase publishers revenue from 10% to 30% and in some cases as much as 100% or more. Now leaving its early access phase, PubWise is … Continue reading PubWise Offers a New Approach to Header Bidding Implementation and Analytics

PubWise’s Programmatic Advertising Glossary

There is a TON of jargon in the programmatic advertising world. We've compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet. Ad Exchange: Technology that conducts auctions between publishers selling ads and advertisers looking to buy ads. These auctions are usually real-time. Ad Impressions: The number of … Continue reading PubWise’s Programmatic Advertising Glossary