The programmatic advertising industry is constantly changing, and one such change that has grown in popularity over the last year or so is header bidding. Through allowing demand sources to take a first look at impressions simultaneously, header bidding gives publishers the opportunity to sell impressions to the highest bidder and increase their fill rate. … Continue reading Header Bidding: A New Frontier in Programmatic Advertising
If you're still a bit foggy about what Header Bidding is and how it can evolve your digital advertising strategy, fret not! Here's the CliffsNotes version.